What is Greenwashing (and How Can You Avoid It)?
Branding something as eco-friendly, sustainable, or green does not mean that it always is. 'Greenwashing' is a trend that many businesses have participated in, whether knowingly or not. But what exactly is it, and how can it be avoided? The term 'greenwashing' was coined in 1986 by Jay Westerveld, an American environmentalist and researcher, after he […]