From the launch of Climate Positive Music with Held by Trees to partnering with huge new music festival Summerfest, Play it Green is helping drive sustainability within the music industry and helping to make music that heals our planet.
The launch of Climate Positive Music began in partnership with new instrumental project ‘Held by Trees’ and their debut album ‘Solace’. Bringing together veteran musicians from the stables of Talk Talk, Pink Floyd, Dire Straits, and Blur, the album will be released in just a few weeks on April 22nd 2022.
The album celebrates the natural world in both sound and imagery and, through their partnership with Play it Green, real trees are planted for every album sold, removing more carbon from the atmosphere than what is released during production of the album.
Our Climate Positive Music programme is unique. We work with the Eden Reforestation Project in Madagascar to protect one of the most ecologically important and biodiverse areas on the planet. A native tree will be planted for every physical album sold, lifting local people out of poverty through employment in the forests, which are protected for life. This balances all the carbon emissions that go into the production and transportation of the album.
A portion also goes towards Held by Trees chosen charity, the WWF, helping to support wildlife and biodiversity around the globe.
Held By Trees lead, David Joseph, said on the partnership, “Imagining a real tree going into the ground for every album we sell makes me so happy. We couldn’t in good conscience make a record that celebrates the natural world, and then not do something to offset the carbon we made to create it. I’m so impressed with Play It Green, and I am pleased and proud to be partnering with them to ensure Held By Trees is an eco-friendly project.”
It’s not just physical music that Play it Green is focusing on. We have recently partnered with new music festival, Summer Fest, which will host some of the UK’s most iconic and legendary musicians to ensure the festival makes a positive social and environmental impact.
Summer Fest will take place at Ewood Park Blackburn over three days, 27th-29th May 2022. Headline acts include British new wave pioneers The Human League, international pop superstar Boy George flying in from LA with his band Culture Club, and reggae royalty UB40, featuring Ali Campbell closing the festival.
When booking tickets for the festival, people are encouraged to plant as many trees as possible and ensure the festival produces a new forest of trees and passes on funds to support the local community.
By partnering with Play it Green, Summer Fest will now reforest the planet, drive down its carbon footprint, and uplift communities by providing vital funds to good causes.
Matt Burton, the Global Head of Business Development at Play it Green, added, “We are delighted to have partnered with Held by Trees and Summer Fest on both of their amazing projects. Solace will be one of, if not the first, Climate Positive album and it is great to see the support and drive given by David and the other artists. These partnerships show how we can all make a positive impact on our environment no matter what we do.”
Play it Green allows businesses to make an immediate environmental and social impact whilst being supported in their journey to net-zero through their three-step solution to climate change, Reduce, Repair, Regive, and offerings such as creating a climate positive workforce.
‘Solace’ is released on 22nd April 2022 on Tweed Jacket Music through Nova/Plastic Head Distribution. You can pre-order your copy here: https://mellotone.net/products/held-by-trees-pre-order
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