Affirmative Gets a Climate Positive Workforce

Affirmative has made its entire workforce Climate Positive through their partnership with Play it Green.


Manchester-based Affirmative Finance provide bridging loans and development finance for individuals and businesses and have been a mainstay in the sector since 2004. 


Through our partnership, they will now make an immediate environmental and social impact through the trees they plant, all whilst being provided with the weekly tips and tools to lower their carbon footprint and accelerate their journey to net-zero.


Enough trees are planted every month to more than rebalance the carbon footprint of their staff’s personal lives and all their work-related travel. This helps lift vulnerable people out of poverty, as they are employed not only to plant but to care for the trees as they grow in developing areas of the world.

Affirmative Head of Sales Ian Harrison said on the partnership:


“We are delighted to team up with a fellow Manchester business in Play it Green. Their Climate Positive Workforce programme offers an extremely straightforward way for us to lower our carbon footprint whilst establishing a stronger sustainability culture amongst staff.


The additional resources offered by Play it Green and their partners will also help steer the business toward a much more sustainable future. We couldn’t be more excited to be working with them and are looking forward to what the future holds.”

Chris Thair, Co-Founder and CEO of Play it Green, added:


“We are proud to be partnering with Affirmative Finance to bring sustainability to their workforce and to meet the growing need for sustainability within every level of business. Providing our three-step solution to climate change of repair, reduce and regive is something we are very passionate about and it’s inspiring to see more and more businesses want to make a difference.


We welcome Affirmative to the Play It Green community, and together we will have an even greater social and environmental impact.”

Affirmative Finance will review nine key programme areas in Play It Green’s Net Zero Framework to plan and action improvements within their business and delivery.


The management team and workforce will also receive a weekly sustainability tip and discount on a related product to help drive behaviour change, enhance the culture, and lower their carbon footprint. This includes sustainability articles to ensure members not only become more climate aware but more aware of the solutions available to make progress in this area.


Through Play it Green’s unique three-step solution to climate change, Repair, Reduce, Regive, a tenth of all revenues go to a good cause of the member’s choice. Affirmative Finance has chosen to support the WWF, protecting and supporting wildlife around the globe.


All the trees are guaranteed to be planted and can be tracked by the public through the Affirmative Forest Garden.

Find out how Play it Green can help your business

Back to articles